Paul Davis Restoration, Inc. ("PDRI") licenses franchise rights to use PDRI's trade name, logo, Operations Manual, business systems and computer programs for the operation of a general contracting business specializing in structural reconstruction and emergency services, including drying, cleaning, loss mitigation and mold remediation, primarily in the insurance restoration market. The basic reconstruction and emergency services provided under the name "Paul Davis Restoration "are promoted to the insurance restoration markets and the general partner.