This franchise is for the operation of a business that markets and sells a proprietary line of air purification, water purification, water conditioners, floor care and other products and services that create and maintain allergy friendly, clean and healthy indoor environments for homes and businesses. The franchisees also perform testing and treatments for indoor environmental containments and perform repair and maintenance services for all of the franchisor's products and certain products of their competitors. The franchisees are required to maintain a fixed store location to operate their franchise. The franchisees accomplish a substantial portion of their sales through in-person marketing and product demonstration.