The Franchise being offered by EMERGING VISION, INC. ("EVI") is for the operation of a retail opticalcenter (the "Center"), generally being operated under the name STERLING OPTICAL, but which alsomay be operated under such other name as EVI may authorize or require, offering, for sale, prescription and non prescription eye wear and related items and services, which Centers, in mostcases, offer the services of an employed or otherwise affiliated optometrist or other eye careprofessional and also receive and fill prescriptions for eyeglasses and contact lenses from unaffiliatedoptometrists and ophthalmologists.