The Franchisor is offering a franchise for the operation of retail bakeries ("Franchised Businesses") specializing in the preparation, merchandising, advertising and the sale of handtwisted, gourmet, soft pretzels flavored toppings, hand squeezed lemonade, and other beverages, under the service mark "The Pretzel Twister" and logo, in association with the distinctive designs, features and standards of the Pretzel Twister system.