The franchisor offers franchises for “Spavia Businesses” and “Sway Businesses.” Spavia Businesses provide day spa services, including professional therapeutic massage, skin care services and beauty treatments, as well as related products and services in a relaxing, clean and friendly environment. Sway Businesses provide professional therapeutic massage and skin care services, as well as related products and services in an urban millennial environment. Both Spavia Businesses and Sway Businesses provide such services through a membership-based program.