We franchise the right to operate an "Art Recovery Technologies" business (each, an "ART Business," Business," or "Franchised Business") that: (i) offers for sale services and related products for the recovery, repair and restoration of artwork and collectables, including paintings, frames, works on paper, photographs, sculptures, murals, mosaics, decorative arts, and other similar collectables for both residential and commercial consumers using state-of-the-art fire and disaster recovery technologies (collectively, the "Approved Services") ; and (ii) is operated utilizing (a) the then-current proprietary marks we designate (collectively, the "Proprietary Marks"), and (b) the system of business operations we and our principals/affiliates have developer (the "System" or "ART System").