We offer qualified individuals and entities a franchise for the right to independently own and operate a multi-channel direct marketing program that provides local businesses a limited-inventoiy marketing platform through which they can reach “their best potential customer” initially through a personalized cooperative direct mail marketing piece (each, a “BirthdayPak”) featuring promotional gift cards, encouraging the recipient to “activate” their BirthdayPak offers online and subsequently encouraging them to patronize the featured advertisers by visiting the featured businesses to use their gift cards in celebration of their birth month.