The franchise offered is for the establishment of One Healthy Within franchised business (a “Healthy Within Business”) that provides an effective and replicable non-medical, noninvasive and noh-pharmaceutical wellness program that optimizes peak brain performance through the use of neurofeedback technology. Healthy Within franchisees, provide a non-medicated and noninvasive, integrative approach to healthy brain function utilizing neurofeedback as the primary wellness modality and certain specific technology and equipment in connection with the Healthy Within Business.