The franchise being offered is to own, establish and operate a massage therapy Boutique (each, a "Boutique") that actively promotes, offers and provides (a) massage therapy sessions that are conducted from a seated or lie-down position by Boutique personnel that are licensed to provide massage services (each, "Massage Therapist"), (b) herbal therapy, crystal healing, and other Boutique-related services we authorize (collectively, the "Approved Services"), and (c) certain Boutique-related products for the home, body or otherwise and any other products we authorize your to sell at retail to your Boutique patrons (the "Approved Products"), all while utilizing the then-current proprietary marks we designate that currently includes THE NOW mark (the "Proprietary Marks") and a system of business operations that we and our principals have developed (the "System"). We also offer qualified parties the right to develop multiple franchised Boutiques.