The franchise offered is for a unique and distinctive system relating to the establishment,, development, and operation pf a full service digital marketing service business, identified by the tradename Pinpoint LbcaF“ or any other authorized mark, that supports thCigrowth and sustainability of the local business market by providing tools for prosperity and longevity to local busihesses, specializing in providing internet business marketing consulting services to local clients. A PinPoint LoeaF“ business includes, without limitation. Operational methods and techniques; technical assistance; and training iii the operation, management, and promption of a PinPpint Local^'^ business; specialized reporting, bookkeeping, and accounting methods and documents; and advertising;and promotional programs.