Row House Franchise, LLC ("we," us," or "our") offers for sale a franchise to establish and operate a Fitness studio (each, a "Studio") that provides rowing and other exercise classes utilizing (a) the proprietary marks we designate, including our current primary mark ROW HOUSE (the "Proprietary Marks"), (b) a designated package of rowing ergometers and other exercise equipment our franchise offering expects and assume will be leased for use in connection with Studio operations (the "Exercise Equipment Package"), and (c) other proprietary components and information comprising the system of business operations we have developed for a Studio (our "System").