The franchise offered is for the operation of a Fitness studio that offers strength-based workout programs for both men and women of all ages to improve muscle, strength, stamina and build confidence. This is a Fitness studio that incorporates our proprietary high intensity workout routines, which is complemented by kettlebells in either a group or semi-private setting, under the name “Studio 30™ The Kettlebell Fit Club.” The Initial Franchise Fee is $15,000 with protected rights to operate in a specific area as defined by us. Additional franchises may be available for those franchisees who have bought at least one franchise, at a reduced fee of $7,500 per Franchise.