Club Pilates Franchise, LLC ("we," us," or "our") offersfor sale a franchise to establish and operatea Fitness studio (each, a "Studio") that provides Pilates and other exerciseclasses utilizing (a) the proprietary marks we designate, including our current primary mark CLUB PILATES (the "Proprietary Marks"), (b) a designated package of Pilates and other exercise equipment our franchise offering expects and assume will be leased for use in connection with Studio operations (the "Exercise Equipment Package"), and (c) other proprietary components and information comprising the system of business operations we have developed for a Studio (our "System")