Under a separate Disclosure Document, we offer qualified individuals and entities a franchise for the right to independently own and operate a distinctive retail hair care outlet that operates under the DIESEL BARBERSHOP mark and features haircutting and grooming, coloring and barbering services provided to clients by a staff of trained, licensed professionals (each, a “Shop” or “Franchised Business”)Under this Disclosure Document we offer qualified parties the right to serve as our independent area representative (an “Area Representative”) within a given territory (a “Development Area”) wherein the Area Representative will have the right and obligation to: (i) establish and operate at least one (1) Shop pursuant to our form of franchise agreement; (ii) solicit, screen and recruit prospective third-party franchisees to enter into a franchise agreement to open and operate a Shop; and (iii) provide certain training, assistance and other support in connection with all Shops