The franchise being offered is to establish and operate a Lice Lifters lice treatment center. Lice Lifters franchises are lice removal treatment centers that offer lice detection and removal services, and Lice LiftersTM Branded Products, which assist with, or otherwise relate to, the removal and treatment of lice, and other products and services that the franchisor designates, all under the trade name "Lice Lifters