The franchise offered is to operate one of two concepts under the “Max Brenner” name. The first concept is a full-service, full-menu, casual-dining Chocolate Bar Restaurant serving breakfast, lunch and dinner (with such items as salads, sandwiches, burgers, pizza, pasta and chicken dishes), as well as chocolate themed beverages, sweets, pastries and desserts. The second concept is a counter-service, limited-menu, fast-casual Chocolate Bar serving breakfast, lunch and dinner, with a chocolate-based sweets, pastries and desserts menu, chocolate-themed beverages and a limited selection of chocolate-based savory items. Both Chocolate Bar Restaurants and Chocolate Bars engage in the retail sale of prepackaged and loose chocolate.