Dakota One Franchising, LLC, a South Dakota limited liability company, is offering potential franchisees three options for acquiring a Max Muscle Franchise: (1) a multi-store royalty savings program franchise program ("Multi-Store Royalty Savings Program") which is available to all current Max Muscle franchisees that are in good standing at the time they sign the Franchise Agreement; (2) a conversion program ("Conversion Program") to qualified operators of existing sports nutrition stores who are willing to convert their stores to Max Muscle stores, and (3) a standard franchise offering ("Standard Franchise Program") for all other qualified franchise candidates. Under each of these programs, we will offer you the right to use the trademark "MAX MUSCLE" and related trademarks and service marks, for the development and operation of one or more retail outlets that offer proprietary nutritional supplements, proprietary nutraceuticals, and assorted other products that are common in the body-building, health and Fitness, nutrition industry ("Max Muscle Franchise"). Dakota One Franchising, LLC. is also offering to select qualified persons the opportunity to acquire the exclusive right to develop multiple Max Muscle Stores in a designated Development Area. The Development Area will be established based on the consumer demographics of the Development Area, geographical area, city, county or other boundaries.