The franchisee will operate a fast casual restaurant offering a menu specializing in the franchisor's signature fresh tossed salads, oven-baked sandwiches, hand-crafted pizzas, made-from-scratch soups and homemade cakes under the names "Newk's," or "Newk's Eatery. " A Newk's Restaurant operates using the franchisor's proprietary recipes, formulae, techniques, trade dress, trademarks and logos.