The franchise is to operate either: an ice cream and dairy retail store under the name “Oberweis® Ice Cream and Dairy Store” which offers  packaged super premium ice cream, milk, desserts, limited lines of other packaged food products, and other related goods and services to carry-out and eat-in customers in a distinctive environment, a restaurant under the name “That Burger Joint®” which offers a limited menu of premium hamburgers, side dishes, and other related goods and services to carry-out and eat-in customers in a distinctive environment, or a pizzeria under the name “Woodgrain® Neapolitan Pizzeria” which offers a limited menu of premium pizzas, salads, and other related goods and services to carry-out and eat-in customers in a distinctive environment. In many cases, the franchise will cover 2 or all 3 of these restaurant brands side-by-side in a single retail space.