Pizza Guys Franchises, Inc. franchises others to offerand sell a limited menu of foods, beverages and other merchandise for consumption off premises from takeout and delivery only pizza stores identified bythe "Pizza Guys"trade name and service mark which are decorated and equippedaccordingto ourspecifications, and are operated accordingto our policies and procedures, all ofwhich we have developed and will continue to develop (referred to as the "franchise"or the"franchise system"as the context requires). To simplifylanguage in this franchise disclosuredocument, hereinafter "Pizza Guys Franchises, Inc. "will generallybe 'referred to as "we, ""us, "or"our"and the franchisee, the person who buys the franchise, will generallybe referred to as "you.