As a franchisee you will operate a retail business under the name PJ's Coffee of New Orleans featuring gourmet coffees and teas, blended coffee and tea beverages, whole bean and ground coffee, gourmet desserts, sandwiches and salads, and other food products and beverages authorized by the franchisor. In certain areas, the franchisor will authorize the café to offer selected specialty wines and other alcoholic beverages approved by the franchisor.