The franchise offered is for the establishment of one or more Roll Em Up Taquitos restaurants in a fun, street casual setting featuring a variety of hand rolled taquitos, five proprietary sauces, street corn, churro donuts, beer, soda beverages, and other consumable food items prepared in accordance with proprietary recipes and using proprietary sauces, spices, and preparation techniques and other authorized goods and services, at or delivered from the restaurant.