The franchise offered is to establish and operate real estate brokerage offices under the name The Agency, as part of a network of real estate brokerage businesses that cater to high-end real estate buyers and sellers worldwide. The franchise will be operated from a real estate office under the management of an existing real estate broker's license. The franchisee will promote The Agency's image and brand standards to advance network development and clientele satisfaction through proprietary electronic platforms, innovative advertising and public relations