BB Franchise, LLC, offers for sale a franchise to operate a distinctive retail ice cream sandwich store under the trade name “The Baked Bear”. The Baked Bear specializes in selling custom ice cream sandwiches including cookie, donut, waffle and brownie ice cream sandwiches. The Baked Bear also offers a variety of other desserts, including, but not limited to, cookies, ice cream, warm cookie pies, floats, and ice cream sundaes.