The franchisor offers qualified parties a franchise for the right to operate a retail shop that offers and sells donuts and related icings and other toppings for the same, branded and proprietary coffee, and other beverages and menu items that the franchisor designates or approves , for on-site consumption, take-out and, with the franchisor's prior consent, off-site catering and related activities, all under our the proprietary marks the franchisor designates, which currently includes their primary mark THE DONUT EXPERIMENT, and their proprietary system of business operations.