The franchise is offered for the rights to operate a franchised restaurant from MTY Franchising USA, Inc. doing business as “The Extreme Pita”, which specializes in the retail sale of “wrap-style” hot and cold pita and wrap sandwiches, flat baked pitas, salads, soups and other assorted foods and drinks, and other menu items related to the Extreme Pita concept, using the trade name EXTREME PITA®.