The franchisee will operate an upscale salon featuring the application of semi-permanent and temporary eyelash extensions and other eye-enhancing services, such as eyelash and eyebrow tinting and eyelash perming, as well as makeup application and facial threading services, combined with a retail boutique featuring the sale of clothing, gift items, makeup accessories, and a private label cosmetic and skin care line under the trade name and trademark THE LASH LOUNGE® . The franchisee also may elect to provide permanent makeup services at the Salon including permanent eyeliner, lip liner, and eyebrows.