THE YAK SHAK is a one-stop provider of kayaking, paddleboards, fishing gear, and outdoor apparel. The franchises we offer are for the operation of a retail store under the name THE YAK SHAK, also referred to as “YAK SHAK” in this document, featuring a wide array of quality brands. Products sold from the franchise store will include those that are durable, stylish and for the outdoor market. Our stores offer a “cool” retail environment and legendary customer service.