The franchisee willoperatea For EyesBusiness that will operate a For EyesCenter specializing in the sale of a large and attractive selection of high-quality, affordable frames and lenses for eyeglasses; sunglasses; contact lenses; optometric and ophthalmological services; eyeglass protection plans; contact lens subscription programs; customer loyalty programs; customer service programs; and other programs, products and services related thereto. The franchised For Eyes Center will be operated in conjunction with an optometric or ophthalmologic office (unless prohibited by law)